SEO optimization in Force

Search engine optimisation — Force

SEO is built over time: first what is technically blocking, then pages that genuinely answer what people are searching for. No shortcut holds up for long against a search engine. On Helplease, you describe your needs and the workers offering this service in Force are notified of your request.

What the service covers

• technical audit and fixing blockers;
• research into the keywords actually used;
• page structure and internal linking;
• useful, readable content;
• position tracking and regular reporting.

Depending on the agreement, the service can include the audit, a prioritised action plan, technical fixes, work on the content, tracking the results and a periodic report.

Key points

No guaranteed ranking

Nobody controls a search engine's ranking: no position and no timescale can be guaranteed, and a promise of a "first page" should raise an alarm. Artificial methods — bulk link buying, duplicated content, hidden text — sometimes give a short-lived gain before a lasting penalty. The work is about real content, the structure of the site and its speed.

Site data and access

The access details — hosting, domain name, admin, social accounts — belong to the client and are handed over: a site whose access you do not hold is not really yours. Passwords are sent through a safe channel and changed after delivery. A form that collects personal data requires clear information for visitors and storage limited to what is necessary.

What affects the price

• scope of the project;
• number of pages or items of content;
• features requested;
• content and visuals supplied;
• support after delivery.

The rate is agreed with the worker based on these elements.

Frequently asked questions

Who owns the access details?

You do: hosting, domain name and accounts are handed over on delivery.

Is the content provided?

Depending on the agreement: you can supply it or ask for it to be written and prepared.

Is a result guaranteed?

No ranking or commercial result can be guaranteed; the means used are described in advance.

What information should I give?

The goal of the project, examples you like, the content available, the deadline and the budget range.